After almost 20 successful years in business, I noticed the business world was changing fast (emails were still fairly new, and Facebook was starting to get traction). I knew I’d need to embrace the online world as I could see customers buying strategies were changing. I spent thousand and thousands of dollars going to seminars and workshops where expert after expert stood on stage and told me about all these really cool things available. They all told me how easily I could create a six-figure business while lying on a beach drinking cocktails (well they all had different stories, but you get what I mean.)
After working really hard to create my 7 figure business, I was excited with these new found possibilities of working for less time and more money.
But I discovered it wasn’t as easy as they were saying…
I was learning and implementing what they were teaching me, but I wasn’t getting the results. It seemed like everyone else was doing really well and achieving great results, and I started to wonder what I was doing wrong. What was the missing piece?
As the months rolled on, I started to get more and more lonely and overwhelmed. My self-confidence was plummeting, and I went from being full of hope as I knew what was possible, to doubting myself as it seemed like it was happening for everyone else (including people who had started these programs after me).
I was extremely frustrated because I’d already built a 7 figure business, and the people (these ‘gurus’) couldn’t help me. They were just saying ‘do this’ and it will work. I did ‘this’ and it didn’t work for me, so I became obsessive about finding a solution to the missing link.
Even though I was frustrated and extremely low in self-confidence, I had a moment where I realised being in that state wasn't going to help me find the solution..
I had to remind myself that I was smart and capable and I had achieved great results in the past.
I went back to the drawing board, and weaved my knowledge and experience from the ‘old way’ of doing business, into the ‘new way’ and found some fascinating discoveries which led me to create the 5 step Brand Builder Formula™.
Once I'd mapped out the system, I realised most of the education and training for entrepreneurs was focussed on steps 2, 3 and 4 of my formula, and steps 1 & 5 were either touched on very briefly or not integrated with the other steps.
I had finally found the missing links!